Well, I'll actually
start out by saying
I agree, because
buzz and hype are
different things.
But I have different
ways to categorize them.
Hype is the thing
that's generated
not just for some
big release in film
or literature,
but what you get when
someone just wants
to sell something.
It's basically
meaningless and never
guarantees you'll
enjoy yourself
(on that last note,
we still agree).
Buzz lasts longer.
Buzz is about the
person who ended up
liking whatever
they came across,
and yeah, they'll
talk about it,
but it doesn't have
to be something new,
just whatever they
will still remember
long after the
original experience.
That's what buzz is,
the ability to sustain
interest, long after
supposedly disposable
interests have stayed
with you.
An argument
to be continued...
Tuesday, June 3, 2008
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